Crafting Websites

Wordpress, Squarespace, Shopify... ActiveCampaign, ConvertKit, AWeber... HTML, CSS, Javascript... Rails, Django, React... There's too many choices!!!

Let's take a step back and get to understand our options, and make the best decision for each project. Welcome to Creative Webcraft.

01.

The Basics

Do you want to sell your artwork online? Build a brand? Create a mailing list?
Before you can choose a set of tools, you should take a bit of time to get the lay of the land. What all is out there and what are other people doing?

The Basics

02.

The Destination

You will want a primary hub for your online presence. What are the options, as well as the pros and cons of each. Does it make sense to do this on a third party platform like Instagram, YouTube or Facebook or should you have your own website?

The Destination

03.

Getting Discovered

Once you decide where your online presence should live, how do you get eyeballs on it?
Content marketing, branding, SEO, keyword research, blah blah blah. Let's take a step back and focus on the few things that matter most.

Getting Discovered

04.

Keeping in Touch

A steady stream of traffic from Google is great, but people rarely make a purchase decision until they get to know you. Make it easy for them with a mailing list.

Keeping in Touch

05.

Making the Sale

With a web presence firmly established, visitors to your site(s), a mailing list of adoring fans, now its time to generate some revenue so you can keep doing the things you love to do.

Making the Sale

06.

Taking it to The Next Level

You're a creative, an artist, a craftsperson. So what about making the website itself an art project? When you want to go above and beyond what an out of the box solution offers, is it time to learn how to build it yourself? Before we dive in to the technologies and languages that built the web, and all of the crazy things you can do these days, we will start with a gentle overview of what all is involved so you can make an educated decision before going down the rabbit hole.

The Next Level

© Copyright 2020 Chris Duesing, Durable Vintage - All Rights Reserved